Betsson are a Scandinavian bookmaker that specialises in European sports
There are lots of reasons to open a Betsson account, yet many areas of improvement for the Swedish firm. If you’re interested on betting on all the European football leagues, as well as many of the European sports, you’ll find what you are looking for at their website.
In addition, you can always be sure of getting decent odds when you place a bet, with the prices comparing favourably with competitors. Their live in-play product is also above average.
Betsson have a strong 24/7 customer service which includes a live chat facility. The website is nice and user-friendly and there are not many other sites that offer so many betting opportunities on soccer. That is partly why they won the online sportsbook operator of the year in 2012.
What Betsson offer?
- Get €200 in free bets
- Live betting in running
- Multi language support
- Nice-looking site with quick and easy bet placement
Betsson are a fast-growing Swedish betting and gaming company, established in 2000. As you can see from their website, they offer a range of products, including sportsbook, exchange, poker, casino and games. There is also a trader facility and a scratchcard feature.
They are licensed within the EU and listed on the Nordic Stock Exchange. They claim to employ over 800 personnel and are especially popular in Scandinavian countries such as Sweden and Denmark. Betsson is a holder of gaming licences in Malta, a member of the European Union.
Betsson Malta Limited (reg. no C34836) in a company registered in Malta and holds remote gaming licences.
Betsson Odds and Markets
Betsson are very transparent when it comes to illustrating how many betting opportunities are available on each different sport. At the time of writing, there are 11,500 markets on offer and over 10,000 are for soccer which illustrates where most of the attention and focus lies.
All of the top European, Asian and South American leagues are covered by this bookmaker and you can expect anything upward of 50 markets on top soccer matches being played in the Champions League.
All the big games are also covered In-Play, albeit with a much smaller number of betting opportunities, although the odds are quite generous and you will often see Betsson offering a bigger price than you will find with most other bookmakers.
Aside from soccer, American football, ice hockey, handball and tennis are the other sports where you’ll find the most extensive coverage, although they seem to have boxing pretty well covered too.
The Betsson website is available in 19 languages, which includes French, Dutch and Greek. Although the start page is a glossy affair mainly promoting gaming products, the sportsbook section is more traditional and features a list of available sports in a left-hand menu, along with a search facility so that you can find your bet quickly.
It’s also nice to see how many markets are available for each particular sport so that the customer’s expectation is managed before they spend time clicking through.
It’s really easy to find your bet whether it’s using the search facility or from clicking through from sport on the left-hand side. All the available markets are also listed at the top of an events page to save you having to scroll through them.
There’s a nice flash graphic in the middle of the homepage which advertises the latest sporting events and underneath is a live coupon which leads through to In-Play betting. The In-Play section is well structured, with the latest events all neatly listed in chronological fashion in a left-hand menu.
Betsson Customer Service
24/7 customer support is available and you can get in touch with Betsson via Live chat, email or telephone. There is also the Betsson Info Center which contains FAQ’s and other helpful information to ensure that you are well catered for. The staff are friendly, polite and knowledgeable.